The sheetfed giant takes over Fujifilm’s coatings and pressroom chemicals operations in the EMEA region
By taking over the coatings and pressroom chemicals operations in the EMEA region of its strategic partner Fujifilm Europe BV, Heidelberger Druckmaschinen AG (Heidelberg) is expanding into the attractive growth segment for consumables. This transaction is another step in pursuing the company’s growth strategy of developing a fully comprehensive cross-sector portfolio that is geared toward specific customer requirements. Fujifilm will continue to focus on supplying total pressroom solutions to plate customers.
At the start of the new financial year 2017/18, as previously announced, Heidelberg adapted its structure to its digital future. This move saw the Heidelberg Digital Technology (HDT) and Heidelberg Digital Business & Services (HDB) segments established on April 1, 2017. HDT combines operations in sheetfed offset, label printing, and postpress and is responsible for developing, producing, and marketing the appropriate technologies and products for new business models. HDB, meanwhile, is where Heidelberg will manage its operations in services, consumables, remarketed equipment, digital printing technology, and solutions throughout the value-added chain. The expansion the company is pursuing in consumables and the design and implementation of new business models are helping to extend this value creation for customers.
“We are systematically gearing our portfolio towards profitable growth,” says Rainer Hundsdörfer, CEO of Heidelberg. “Taking over the coatings and pressroom chemicals operations of Fujifilm in EMEA is helping us become a digital company and enabling us to offer our customers a fully comprehensive portfolio ranging from technology to consumables and service.”
This transaction further expands the Heidelberg consumables portfolio following the acquisition of UK coating manufacturer Hi-Tech Coatings in 2008 and the buyout of BluePrint in 2014. “We want to become the world’s leading supplier of consumables in our industry in the medium term,” says Hundsdörfer.
The acquired operations account for a sales volume of approx. €25 million. Heidelberg roughly trebles its previous sales of pressroom chemicals and has a market share of around 10 percent in Europe. In the coatings sector, Heidelberg is expected to become one of the world’s top five suppliers as a result of this move.
The acquisition, among other things, includes the takeover of both production sites in Reutlingen, Germany, and Kruibeke, Belgium, which employ a total of about 70 staff. Thus, Heidelberg expands its market position for consumables in the high demand print products market of surface finishing and personalization. The transaction is expected to complete by July 2017.
Focusing on Heidelberg customer needs
“Through our portfolio of high-quality consumables, we are making a productivity promise to our customers. By not only distributing these products but increasingly producing them ourselves and offering them in tandem with our equipment and service solutions, we can tailor this performance promise to the specific needs of our customers,” explains Dr. Ulrich Hermann, Head of Heidelberg Digital Business & Services.
The takeover complements the Heidelberg range of environmentally friendly Saphira printing chemicals from subsidiary BluePrint Products NV. It also reinforces business with Saphira coatings for rising customer requirements in digital printing and in the expanding package printing sector. Heidelberg’s customers in EMEA will also benefit from a wider portfolio and specialist application expertise from the company as both a manufacturer and distributor of high-quality coatings and pressroom chemicals. Furthermore, they will have access to a wide distribution and service network in the sector.
“As a full-service solutions provider, Heidelberg aims to boost productivity throughout the entire print shop. This will be achieved through IT and data expertise combined with the intelligent interlinking of equipment, services, and consumables, all delivered via one platform. It is against this backdrop that we are specifically expanding our expertise,” concludes Hermann.