Employees support local community and celebrate founder’s philanthropic legacy.
On July 12, Kodak employees celebrated the 163rd birthday of their founder, George Eastman with an event supporting his philosophy and philanthropy through the company’s ‘Print for Good’ programme. This global initiative supports communities throughout America, Europe, Asia and the Middle East with book drives, book donations, and the printing of materials and supplies in an effort to increase literacy worldwide through print.
The Rochester event is part of a month-long book drive where Kodak employees and Eastman Business Park tenants have been asked to donate new or gently used books in support of local literacy programs focused on high-needs neighborhoods and schools. This year’s contributions will be donated to the Urban League of Rochester and the Scott Spino Foundation.
Kodak’s ‘Print for Good’ initiative is an overall effort to drive the print industry in a socially conscious and environmentally friendly way, including the development and use of more sustainable print processes.
“Print for Good is about ensuring that print is around for the long term, that it’s driving value, and that it’s doing good in the world,” said Brad Kruchten, President – Print Systems Division and SVP, Kodak. “Literacy is a venue for us to talk about the value of print in a very tangible way, while partnering with some of our most important printers to address this huge issue across the globe.”
“In middle-class communities, there is an estimated 15 books per child. However, in underdeveloped or impoverished areas, there’s only about one book per 300 children,” Kruchten adds. “An investment in literacy is an investment in the future; and every dollar that’s spent on adult literacy provides society with a return of $7.14, enabling individuals to help themselves, their families and their communities. We feel that print is and will continue to be a critical piece of that solution.”
This latest event in Kodak’s Print for Good campaign follows several activations that have occurred worldwide, including:
Eastman’s philanthropic spirit is deeply ingrained into the corporate culture at Kodak. The company and its employees have supported local Kodak communities for over a century. Kodak’s aim is to continue this legacy by putting programs into place such as Print for Good designed to help communities build lasting benefits that can be felt by all.
Kodak teams up with India’s Youth For People and Aroehan to improve education outcomes for children in Mokhada schools
The foundation of every prosperous society is built on educating our youth. For the vast majority of children in India, who attend government-run primary schools in rural areas, access to basic resources, like school supplies, is a challenge that impacts learning outcomes and the quality of education.
To help combat this problem, Kodak has teamed up with India’s Youth for People and Aroehan, two local NGOs, to deliver 5,000 notebooks to children across schools in Mokhada in rural Maharashtra. Youth for People began its Notebook Donation program in 2014 to address the lack of affordable blank notebooks for school children in this rural community. In its first year, Youth for People and Aroehan delivered 65,000 notebooks to 10,000 children in 50 schools. In 2016, the program’s success expanded to 200,000 notebooks in 300 schools for 40,000 children.
Kodak’s support for this important program in 2017 is part of the company’s Print For Good initiative which is focused on promoting literacy around the world. The global program partners with printers and industry stakeholders to target high need areas with book drives, book donations and the printing of school materials and supplies to support literacy efforts on a global basis. For the 2017 Youth for People Notebook Donation program, Kodak worked with its local customer Nemlaxmi Books to print the 5,000 notebooks, using Kodak technology. For those looking to contribute directly to 2017 Notebook Donation Program, visit the following link (www.aroehan.org) and also follow, post and support Youth for People on Facebook or Twitter with the #notebookdonationdrive2017.
The India notebook donation program is taking place in parallel to numerous Print for Good activities happening across the globe with support from Kodak employees who are raising funds, leveraging industry connections, donating books and connecting with their communities to get much-needed printed materials to children in need.
Kodak’s culture of giving dates back to our founder, George Eastman (1854-1932), inventor, entrepreneur and philanthropist. In the early 1900s, Eastman was one of the richest men in the world and one of the four largest donors in history to that point. By his death, he would give away approximately $2 billion of his wealth to charitable causes (as measured in today’s dollars). Kodak’s Print for Good campaign builds on this heritage by giving back and supporting the communities where we operate through meaningful programs.
Kodak’s legacy in India dates back to 1913 when it became the first photographic company to set up operations in India. Over the past 100 years, Kodak has been an integral part of millions of Indian’s memories from family moments captured on Kodak film or watching your favourite Bollywood motion picture shot with Kodak film stock. Even today, thousands of photo studios across India continue to hang Kodak branded balloons outside their store. Though Kodak has mostly been known for its historic role in photography, today’s Kodak is a technology company focused on imaging. It provides – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets.