Programmable T-shirt that changes with Smartphone App.
Ayyappa Nagubandi, Mahalakshmi Nagubandi and Saumil Shah of Hyderabad founded Broadcast Wear, a company which launched, which is claimed the country’s first – programmable T-shirt. Ayyappa Nagubandi says, “We were tired with the boring options of shirts available for men. We wanted to create better fashion choices and so we started off with the idea of a digitally interactive T-shirt; one where you could put any message that you could type on your phone.”
“Why do people need to wear an extra object when they can wear a T-shirt which looks like any other T-shirt, costs the same, but works like a tech accessory?” is the question which inspired the founding trio to start Broadcast Wear.
Starting in February 2016 with touch-enabled T-shirts, the company has developed several products now on the same line under its brand name SYGNAL.
Key features of Sygnal include:
What’s more is that the T-shirt has waterproof electronics, is dry fit, comfortable, and even machine washable.
One of the products allows you to display the words or the design of your choice on the front of your T-shirt; with the option of changing it whenever the mood strikes.
For a party lover, Sygnal has a T-shirt with an equaliser feature that allows him to display the music waves on the chest. “The phone listens to the music and music waves are displayed on the LED panel,” explains Nagubandi.
Similarly, the cyclist’s jersy has LED sensors which light up near the back of the neck on the side that the wearer prefers to light. He can do this by simply raising either hand for preferred side. From safety point of view too, the jersey helps to prevent collision especially when due to low light conditions riders aren’t quite visible on road.
In addition to this, the app allows images, designs or slogans created by the user to be stored in the app’s library.
A Bluetooth chip serves as the connection between the apparel and the app. The display panel has 8 rows and 32 columns which provides the user with a limit of 160 characters. The app presently supports English language, but may include other languages in coming months.
Available at the company’s website, Amazon, and a few niche e-commerce websites, the products have a price range of Rs 999 to Rs 3,500. The products have attracted customers from India as well as abroad. Currently, US is the biggest market for them.