From 10 to 12 October the IFRA World Publishing Expo, for the first time together with the new parallel DCX Digital Content Expo, is coming to Berlin. Besides innovative digital solutions for content and news, print production remains the most important mainstay of the event.
The IFRA World Publishing Expo will show innovations for the complete print production chain: Industry leaders, such as ABB, Agfa, Ferag, DotLine, HP, Fuji, KBA, Kodak, Krause-Biagosch, manroland, Müller Martini, Papierfabrik Palm, Schuite & Schuite, Schur and UPM will be present as exhibitors. The combination with an international congress programme makes the exhibition the “place to be” for media companies and corporate publishers.
In addition, the new spin-off event, DCX Digital Content Expo, is proving to be highly popular. This concurrently held exhibition focuses especially on the digital news business.
Print and Online – two sides of a medal
“Digitisation is a must for newspapers and news media. But high-quality print products remain popular among readers and enjoy their trust, which is why they are often more successful in advertising than is generally assumed,” says Thomas Jacob, COO of WAN-IFRA. “The necessary investments in the digital sector should not lead publishers and content providers to forget print products. The IFRA World Publishing Expo is THE worldwide market place for finding out what is going on right now in the printing industry.”
Besides suppliers for the entire newspaper production process, paper producers and leading press manufacturers, retrofitting solutions will be shown also at the Expo.
The Print World conference
Parallel to the exhibition, industry experts will report at the Print World conference about latest trends, such as Print 4.0, a new level of automation in data handling, press and mailroom operation as well as different strategies for attracting new readers – with quality, by addressing target groups, or focusing on local news.