All party meeting finds merit in imposing a ban on the use of PVC.
With over 1500 flex printing units present across the state, the Kerala government’s take to find an eco-friendly alternative to flex banners is a tough call. The use of flex banners as advertising and promotion of both business as well as political nature is wide spread. The government has already directed all government offices to end the use of plastic products, including disposable glass or plates and the National Green Tribunal (NGT) has banned flex boards.
Recently an all party meeting was convened by the government in Thiruvananthapuram and was presided over by K T Jaleel, Minister for Local Self-Governments, Government of Kerala. The meeting discussed the use of PVC flex for advertisements and concluded with a consensus that there is merit in imposing a ban on the use of PVC flex for advertising in the state. However, the participants also took note of the threat to the livelihoods of thousands of people dependent upon the PVC manufacturing, printing and ancillary industries. K.T. Jaleel said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban. The committee has recommended a ban on single-use PVC flex that produced toxic fumes when burned.
The committee has proposed that the printed material should bear the name of the unit, the printing number and expiry date. The printer would be required to take back the flex from the advertiser after use and hand it over to the material supplier for recycling.
Polyvinyl chloride (PVC) is also referred as the ‘poison plastic’ by some experts for the material’s non biodegradability. The material also doesn’t meet industry standards for reuse or recycling. When burnt, its toxic fumes can even cause cancer and infertility. There is an urgent need in the industry for some 100 percent environment-friendly banner material.
Alternative polyethylene material is available in the market and serves the same purpose. It can be printed on same machines but may become slightly costlier for customers.
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