WAN-IFRA comes out with advertisements promoting ‘Sustainability of newspapers’, for members and other publishers to publish freely.
In August 2018, WAN-IFRA’s World Printers Forum published a special report on ‘The sustainability of newspapers’ in partnership with Two Sides, an international organisation that promotes the sustainability of the graphic communications supply chain.
The report looked at the sustainability attributes of key raw material for printed newspaper and compared it with that of the sustainability of online delivery of news and that of other related industry. The effort was to counter misconception about the sustainability of printed newspapers and magazines and the belief that buying newspapers and magazines leads to deforestation.
In continuation of this effort and to take forward this message to newspaper readers and advertisers, WAN-IFRA and Two Sides is releasing set of the advertisements for India region promoting sustainability of newspaper as discussed in the report.
WAN-IFRA has forwarded these advertisements to its members and other publishers in the region for publication in their respective newspapers freely believing that this would help the growth of the newspaper industry and the sustainable future. WAN-IFRA has urged publishers to carry the advertisement on 29 January which is observed as “Indian Newspaper Day”; as a fine gesture commemorating the birth of newspapers in India.
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