Canon showcase sprawling about 3200 Sqft. will have new launches and presentation of solutions in pre-printing, printing and post-printing arena.
Puneet Datta of Canon believes that last year has been better than previous two years for the Digital Printing market in India. He says, “Both colour and black&white Digital Printing markets have grown in the year 2015. The overall market size has grown.” In terms of units sold, the market has shown a growth of around 20 percent which is up by about 5 percent from around 15 percent previously. In terms of print volumes too, the growth for Canon India has been good. He however pointed out that decentralisation of print has affected print volumes in recent times.
“We ended 2015 with a big bang with the successful launch of and phenomenal response for imagePRESS C10000VP. What impressed us the most were the comments by customers regarding its unmatched quality. They say that the machine not only surpasses toner quality but also crosses the liquid toner quality. These types of comments have been really very heartening for us,” says Puneet. Customers have been thronging Canon’s Noida facility which has been providing live demo of the machine’s capabilities. “Though we haven’t launched the machine as a competitor for liquid toner based products, customers have insisted that the machine should be pushed for that market. We have specific products for specific markets, however, such feedback from customers can only be implemented after rigorous tests as per Canon standards. The customers are pretty enthusiastic about its quality,” he adds.
The imagePRESS C10000VP builds on the success of the imagePRESS range and sets new standards in imaging quality and productivity with new technological innovations. It is designed to meet the increasing demand from higher production volumes of professional printers. The product comes with 2400 x 2440 dpi resolution, a choice of new front end controllers based on EFI Fiery FS200 Pro Platform enables the imagePRESS C10000VP to streamline the workflow & media handling capabilities from 60 gsm to 350 gsm. There are a host of at least 12 new technological innovations over the earlier imagePRESS series that make this product the most eagerly awaited product in the industry.
DreamLabo India installations are highest in South Asia
As for the Photo printing industry, the flagship product of Canon – the DreamLabo is already successfully serving customers with its unmatched print quality. “DreamLabo is the product which even surpasses the traditional Silver Halide technology,” says Puneet. “We see other products in market that claim to produce quality like Silver Halide but that is not the case. We either have high quality given by Silver Halide or the low quality (toner and liquid toner based) products, which try to mask the quality by lamination etc. Canon, however, gives top quality with the DreamLabo which gives results even better than Silver Halide,” he states.
DreamLabo 5000 uses a seven-colour dye-based ink system that delivers smooth gradation. Employing image processing technology that makes use of the full range of Canon’s unique inkjet printing colour gamut, the new printer enables the output of photo images with a level of colour representation which comprehensively surpasses that of conventional silver halide.
Towards the end of 2015, Canon had already installed its 4th DreamLabo in India, making it the largest market in South Asia. Strengthening its foothold in Digital Photo Printing with the installation of its stellar product DreamLabo 5000 – a commercial inkjet printer – at the Capital Color Lab in Mysore, Canon marks India as the second highest in printing volume as well. South India has emerged as the fastest growing market and a hub for superior image quality printing. In India, the demand for better printing output is being fuelled by the fast changing taste of discerning consumers and the manner in which they want to capture and treasure their memories.
“DreamLabo 5000 is a very ambitious product of Canon. With this product we aim to change the way photo printing industry perceives the quality of photo printing especially wedding photography,” says Puneet.
Canon sees expansion across the country
Canon sees the next three years as the years of expansion for the company. Currently present across the country in about 50 cities – of which 40 are top populated ones – Canon targets to reach about 100 cities. “We understand that where there are more people, there will be more printing. Whether we take on the most populated cities or the smart cities as published by the government, we have potential for expansion there. As these cities go smart, digital will too take shape – in terms of wider digitization as well as digital printing,” says Puneet.
“Canon has grown from 25 to 27 percent and we want to better this. For this we would be looking at expansion; our plan is to capture market share and therefore we have to keep our targets above the industry growth,” he adds.
R&D might of the formidable brand
Canon is one of the most formidable brands having its direct sales and service network in the industry. “If we are a premium brand, sold at a premium with probably the highest click charges in the market, what our customers expect from us is ‘peace of mind’,” quips Puneet adding that they ensure this with their direct sales and service.
What makes the brand formidable is the might of R&D at Canon and Oce. “The range of products and verticals that Canon caters as a single brand are matchless. No other brand can match the level of quality and service we offer,” declares Puneet. In coming times, Canon will be more focusing on R&D in newer technologies and market segments. Canon has built its image because of its quality, features and technology. These focuses and trends will be visible in the upcoming drupa, says Puneet.
At drupa, Canon will bring a lot of new products. There would be products which would be new launches as well as products which are already present in some markets but may be introduced for other markets. Talking about one such product, Puneet says, “The ImageStream is an interesting product which is world’s first continuous feed inkjet roll-to-roll machine which can print on Offset coated paper stocks. “The machine delivers droplet size of 1 picoliter. Besides, the inks are of different viscosity that helps them bond with the paper and dry without the need for any special drying process at such high speed,” informs Puneet. Another key product in this line is a B3 cut sheet Inkjet Press by Canon. The company will have a showcase sprawling about 3200 ft2 stage at the exhibition.
“We will be focusing on pre-printing, printing and post printing at drupa. I think, this is where we see the real character of printing which is more about value addition today,” emphasises Puneet. “We observe that commercial printers who don’t have digital capabilities are seeing a decline in revenues; commercial printers who have added digital capabilities have seen growth to the extent of up to 80 percent; and those who also are adding value to the print and customers have seen further boost in profitability. Hardware is a crucial factor in achieving this. However, we would be exploring more in the line of ‘how we can add value to the customers and build solutions around the hardware’,” he concludes.
The key challenge Puneet thinks in way of the expansion and plans is complex tax structure in the country, especially in different states. The taxes, regulations and VAT etc. in different states make it imperative to invest a lot in back-end. He is pretty optimistic about the implementation of GST soon which he hopes will surely eradicate much of the complications and significantly reduce costs.
Click above picture to read on any electronic device, the latest issue of PRESSIdeasClick here to access PRESSIdeas OLD ISSUES Archive