The high-capacity ink tank printers contribute to over 160,000 tonnes reduction in CO2 emission.
Epson first launched high-capacity ink tank inkjet printers (now known as EcoTank in most markets) in October 2010, in Indonesia. The company then steadily expanded the territory over which these printers are sold, expanding to 170 countries and regions by 2019. As a result, cumulative global sales of their high-capacity ink tank inkjet printers recently topped 50 million units. In India, as of September 2020, the cumulative sales of the EcoTank printers crossed 4.3 million units. Moreover, by saving on plastic, which is the main component of ink cartridges, Epson estimates that CO2 emissions were approximately 166,000 tonnes lower than they would have been if all these units had been cartridge printers.
By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which boasts strong brand recognition and an extensive product lineup, has continued to maintain the top share in the global high-capacity ink tank printer market for ten consecutive years. In India Epson leads the Inkjet printer market with a volume market share of 46.07% in FY 2019-20.
“Rapid changes in society touched off changes in the office and education printing environments during the 2020 fiscal year,” says Mr. Siva Kumar, Senior General Manager, Inkjet Printers at Epson India. “In all segments, we will continue to offer far lower printing costs and unrivaled environmental performance to enable our customers to print without having to worry about printing costs and environmental impacts,” he adds.
‘’Epson has been consistently leading the Inkjet printer market and this achievement is not only a crucial milestone for us, but also testifies to the immense trust in our EcoTank printers in India and the world over. Our in-depth understanding of the Indian consumer has led to the amazing success of our EcoTank printers in the country, with consumers from the home, office & commercial segments embracing the Economical and Eco-friendly printing we offer. At Epson, we are committed to continually offering unique value and solutions to delight our customers,” continues Mr. Siva Kumar.
Epson India was incorporated in the year 2000. Epson products address the needs of homes, businesses and commercial enterprises as those of consumers with specialized needs in India. Headquartered in Bangalore, the company markets and supports Epson Inkjet Printers, Inkjet All-in-Ones, Point of Sale Printers, 3LCD Projectors, Scanners, Large Format Printers, Robots and Dot-Matrix Printers. For more information on Epson products and solutions for the Indian market, visit: EPSON
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