Virugambakkam based Madras Print House invests in Xerox Versant 180 along with ColorProfiler Suite Software and Photo Spectrometer.
Virugambakkam, Chennai based Madras Print House is a known name providing products, solutions and services ranging from Graphic Designing to Digital Printing, Product Finishing, Branding and Digital Marketing to a diverse clientele. Under the aegis of Propreitor – Bharathi K, MD – Venkatesan K and Design Lead – David Vetriraj, the print house has been providing flawless digital printing solutions for individuals, graphic designers, advertising agencies and corporates. Managing Director Venkatesan, with over 25 years of experience in print production, manages a 40 member team in the Offset printing press and takes care of the entire production unit. Extremely particular about the quality of the print, he ensures that all the clients are well satisfied. David has over 10 years of experience in graphic and package design and is responsible for catering to all client requirements, designing and delivering of the final product.
“We have partnered with Shri Balaji Printers, a renowned offset printer facility that have been the market leaders for over 25 years,” says Bharathi, speaking about their key businesses. Madras Print House also extends its services to some of other leading printing presses that include names like Sterling Prints & Conversions, Venture Media, and Shankar Graphics. With a state-of-the-art facility equipped with in-built finishing unit, they produce products like calendars, envelopes, invitations, center pinned, bound books and posters. “We also have a small team of experienced graphic designers who foresee the emerging trends and create exceptional designs for our client – including logos, product advertisements and magazines,” informs Bharathi. Unlike other digital printing offices, Madras Print House’s spacious infrastructure helps customers spend time and get the work done with full satisfaction. Besides, their facility is located at a prime location, thus easily accessible by all customers. The USP of this print services provider sums up to trendy graphic designs delivered to customers’ doorsteps fully finished. Prime customers include all business initiators though they also have few Offset presses as major contributors on a daily basis.
Lately, Bharathi saw the demand for digital printing shifting towards photography. Their capability to produce fine quality photo prints helped them establish a strong position in this field. “We’ve seen the demand for digital printing increasing recently, particularly in the field of photography. This is primarily due to the rise of in demand for ‘trendy’ photography – aimed at catering to all occasions and the want for fine albums. Due to the exceptional print quality and our finishing style, we see a rise in demand in this segment,” she says.
With 4 technical staff and one non-technical staff member, the 1200 sq.ft facility of Madras Print House is at-par with corporates when it comes to the infrastructure. “We utilize high end computers – capable of running leading design softwares with ease. We also have exclusive secure cloud storage for our employees and clients that is accessible 24×7. Besides, the office is equipped with two high speed internet connections to support all demands,” shares Bharathi.
Quality is Madras Print House’s real forte. The customers that once experience the quality by them know it better than others. “It’s difficult explaining our superior quality to new clients. More so because digital printing of various types, quality and price points are available in market. Therefore, existing customers play a major role in recommending our company and winning new customers,” explains Bharathi.
The high quality is enabled by a state-of-the-art digital set-up led by their Xerox Versant 180 digital printing press. Other equipments include colour, mono, thermal lamination and cutting machine and complete finishing solutions.
This was the first time they installed a digital machine in the premises, says Bharathi. Along with the Versant 180, they have also invested in a ColorProfiler Suite Software and Photo Spectrometer.
The Xerox Versant 180 at Madras Print House supports printing in vast paper/board varieties like handmade paper, PVC sheets, and Synthetic sheets. “We create profiles/presets specific to each board based on the thickness and quality of the paper that helps us to achieve good print quality on all types of papers within a quick turnaround,” says Bharathi.
The Versant Family of Presses is known for high quality and easy automation, and the ability to print on a wide range of media types. The Versant 180 achieves a new standard of image quality, delivering four times more pixels than other presses while still printing at blazing fast speeds. It’s a winning combination of technologies, including Xerox EA Toner, 2400 x 2400 dpi with 10-bit RIP and an advanced Compact Belt Fuser that provides just the right amount of consistent heat and pressure for a given stock. Every job is rendered with jaw-dropping detail, crispness and clarity from first print to last.
Versant 180 At-A-Glance
It’s a compact—but powerful—production press printing at 80 ppm.
Wide media latitude, with the ability to print on stocks and specialty media from 52–350 gsm.
Automated registration and image quality controls create error-free output and tolerances to within one millimeter.
High-performance press features combine with the convenience and walk-up simplicity of scanning and copying.
Feeding and inline finishing versatility create opportunities for the higher-margin, higher-profit applications your competition can’t offer. Print everything from envelopes to banners to full bleed booklets.
With an Average Monthly Printing Volume (AMPV) of up to 80,000 and a maximum monthly duty cycle of 750,000, you can keep up with demand and grow your business, month after month.
Deciding on the feature rich Versant 180
“Of course we considered other brand machines like Canon and Ricoh. However, we finalized the Xerox Versant 180 finding it extremely feature rich. Apart from features like 10-bit technology and FS200 etc., we found it well priced and falling right into our budget,” emphasises Bharathi.
“Xerox provided us with very good support. Their engineers are very well trained and knowledgeable and are extremely friendly. They are always available, basis the need or urgency and provide support in person or via the phone. They have even helped us late night to fix errors, enabling us to deliverer projects on time. We’ve been provided trainings on machine handling, software configuration, colour profile suite settings and few basic errors fixes. Their trainings were good and enabled us to start the production very quickly,” she continues.
Starting off as a design agency – outsourcing their print jobs, today, enabled by Xerox, they have printing as one of the major offerings in their portfolio. “Today, we are happy to provide an end to end service to our customers,” concludes Bharathi.
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