The company hails best drupa ever. While helping establish digital printing as mainstream, it exceedes sales goals across segments and regions.
HP announced drupa 2016 a landmark success – as the company’s best drupa ever. Not only it did well-exceed HP’s ambitious 2016 worldwide goals but also surpassed drupa 2012 results by 25 percent.
In the world’s largest single demonstration of digital printers and presses, HP’s historic showcase, as well as strong customer adoption across all segments and regions, helped establish digital printing as mainstream and solidified HP’s strong position in the digital industry.
“HP experienced its best attended drupa ever with sales far exceeding expectations, achieving 150 percent of our sales goal,” said Gido van Praag, VP & GM Graphic Solutions Business, EMEA, HP Inc. “What’s more, packaging revealed itself as a major trend and I’m proud to say that HP was in front of the curve with a complete packaging line-up and with the unveiling of a new post-print solution and strategic collaboration with packaging giant Smurfit Kappa. HP is committed to keep reinventing our technology so that our customers can reinvent their own possibilities.”
130+ HP Indigo 10000 series digital presses sold in two-week span
The next generation of the world’s best-selling B2-format digital press is expanding commercial printers’ possibilities worldwide, with more than 130 HP Indigo 10000 series Digital Presses sold during drupa 2016 across multiple countries. HP closed massive deals with Shutterfly, the manufacturer and digital retailer of high-quality personalized products and services, and Cimpress, the global player in mass customization and HP Indigo’s largest customer globally, for fleets of HP Indigo 12000 Digital Presses.
Among others, customers who signed deals for HP Indigo 12000 Digital Presses at drupa include:
HP PageWide Web Presses power profitability
Major HP PageWide Web Press deals were closed at drupa 2016, including a strategic deal with Kadokawa Corporation for the HP PageWide Web Press T490M HD, as well as the recently announced HP Indigo 50000 Digital Press, to power its state-of-the-art digital book production platform.
Elanders Group also selected an HP PageWide Web Press T240 HD, along with two HP Indigo 7900 Digital Presses and two HP Indigo 12000 Digital Presses, to strengthen its commercial printing capabilities and deliver complex, worldwide jobs with enhanced quality and productivity. HP PageWide Web Press T490 HD deals were also signed with UK-based G.I. Solutions and Latvia-based Livonia Print, among others.
Demonstrating HP PageWide Web Press’ unique capabilities across quality, productivity and versatility, the HP PageWide Web Presses T490 HD and T230 created a true digital print factory, running high-quality colour jobs continuously to print nearly 3,000 kilometers (1,800 miles) of paper, more than any other inkjet press exhibitor at drupa. In fact, the presses produced 130 print applications on 51 coated and uncoated media types, ranging in weight, texture and format size, from 20 paper mills. Printed rolls were then finished by HP SmartStream finishing partners and delivered back for distribution to customers.
In addition to onsite drupa activities, HP also hosted nearly 100 corrugated packaging converters for VIP demonstrations of the HP PageWide T1100S Press at KBA’s factory in Wurzburg, Germany. In these demonstrations, converters witnessed the T1100S printing full-speed colour on packaging liner at 30,600 square meters per hour.
Labels and Packaging segments boom with key deals
The HP Indigo 20000 and HP Indigo 30000 Digital Presses were also in high demand at drupa 2016, achieving double-digit sales to reinvent packaging production worldwide in new countries:
Additionally, the HP Indigo 8000 Digital Press surpassed sales expectations just two months after its unveiling, with multiple customers selecting the technology to boost productivity and efficiently manage long, demanding label jobs. Early HP Indigo 8000 Digital Press adopters include:
PrintOS adoption soars to more than 500 connected customers
HP customers eager to streamline their production workflow gravitated towards PrintOS at drupa 2016, with more than 200 new customers selecting the versatile solution to simplify and automate print production.
Many new HP Indigo and PageWide Web Press customers, including GLS Companies, Serafí Indústria Gràfica Publicitària S.A and Prime Group, adopted the solution to fully integrate their HP digital presses with existing systems via PrintOS web and mobile applications.
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