With their state-of-the-art solutions, Longxingsheng enables customers across continents from Asia to North America, South America, Europe and Africa.
Longxingsheng is located in the world manufacturing city – Dongguan City, Guangdong Province. With their own independent R & D department they have been specialized in semi-automatic post-press packaging equipment for more than 10 years. Cardboard/ MDF / sheet paper grooving machine series, box forming set series and rigid box making machine series are three main products’ scope.
Besides serving famous printing and packaging companies like Hucai, Junsi, Yuto and others in the domestic market, Longxingsheng serves global markets over the world. Some of the key customers from overseas markets include RR Donnelley, Motivating Graphics, Pragati Offset, Star Print, Yuto and Tasin etc.
Here is an exclusive interview with Ms. Lyla Lyu, International Sales Director, Longxingsheng, who shares with PRESSIdeas the Longxingsheng story.
PRESSIdeas: What is range of products and solutions that Longxingsheng offers to its customers? What are the key solutions in your portfolio?
Ms. Lyla Lyu, Longxingsheng: We have been providing modular solutions to our customers since 2009. We specialize in Rigid Box Making machines and Grooving machines. Our Box Making solutions are our key focus area. There are around 65 users in India who benefit from our solutions.
PRESSIdeas: You have recently launched three new products. What are the key features?
Ms. Lyla Lyu, Longxingsheng: We have launched three new models of Fully Automatic Rigid Box Line this year. These three models include LS-300A high speed model with double forming station and the LS-1246 Smart model with automatic setting function.
PRESSIdeas: You have also been catering to various foreign markets. What are Longxingsheng’s key popular products in the international markets?
Ms. Lyla Lyu, Longxingsheng: For the past two years we have been doing excellent job in European market – especially ever since we upgraded our safety standards and stability of machines. But Asian market is also an important market for Longxingsheng. We have installed 3 high-speed Fully Auto Lines in South Korea for the Samsung box in past 2 months. They are stably producing Samsung S10 boxes every day. Besides we achieved very good installation numbers in Vietnam and Indonesia last year.
PRESSIdeas: How do you plan to tap the latest growth areas that you observe in your industry?
Ms. Lyla Lyu, Longxingsheng: As an International Sales Director, I always believe India is one of the most important future growth markets for packaging. I have travelled to a lot of countries, yet I haven’t found one single country which has bigger demand for packaging than China and India. So our wish is to serve more manufacturers of boxes from India who are, for example, into sweet boxes, phone boxes, gift boxes and others.
PRESSIdeas: What recent exhibitions are you participating in? What are the key highlights?
Ms. Lyla Lyu, Longxingsheng: We are participating in China Print 2019, Dongguan and Sino Folding Carton 2019, Shanghai at the same time. During these two shows, we will exhibit our new models. Since 2019 is our 10th anniversary for the Brand “Longxingsheng” – although we are on the market for 12 years – we will have some attractive offers for our customers, especially for the deals confirmed on the show.
PRESSIdeas: What key strengths of your products do you think bring them above competition?
Ms. Lyla Lyu, Longxingsheng: SERVICE has always been our highest value. Secondly, our modular solutions help customers to upgrade with a complete portfolio starting from entry-level to fully-automatic. What’s unique is that they don’t have to invest all the money in one time. We value each customer and we are happy to help our users to grow.
PRESSIdeas: How many people work at Longxingsheng?
Ms. Lyla Lyu, Longxingsheng: We have 100 employees. More than half of this staff has been working with us since 2009. This is a loving and caring company – people learn here, live here and some even got married here. Thanks to our fine management system and president Mr.Charming Cao, we are a well coordinated professional team.
PRESSIdeas: How do you approach your customers? What are the steps?
Ms. Lyla Lyu, Longxingsheng: For each customer we make detailed analysis of their specific need according to the box design, quantity and factory situation. We provide our customer not only machines, but also full detailed solution.
PRESSIdeas: Which are the export markets you have catered to?
Ms. Lyla Lyu, Longxingsheng: We have 12 years’ exporting experience. Our installations cover Asian, North America, South America, Europe and Africa. To put it simple, even penguins have seen our machines.
PRESSIdeas: How would you define service and spares support by Longxingsheng?
Ms. Lyla Lyu, Longxingsheng: We have taken care of every market – domestic and international as regards service and spares etc. We take care that our engineers are adequately trained to satisfy our customers fully. For example, our fully trained engineer is taking care of all the service in India. When we started, we hired an engineer from India, sent him to China for training before handing him over the charge of the service in the country. We are also doing the same for all other important countries.
PRESSIdeas: How do train your customers?
Ms. Lyla Lyu, Longxingsheng: We do provide training for our customers also. We have our own training team. Whenever customers send their engineer, we have facility to provide practical training to them on live environments on our machines.
PRESSIdeas: How quality and other standards put Longxingsheng above competiton?
Ms. Lyla Lyu, Longxingsheng: We always ensure that there is no compromise in quality at Longxingsheng. I would like to quote one thing our president Mr.Charming always says: “Service your customers well, they decide your reputation.”
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