The Times of India bagged seven awards and Mumbai Mirror bagged one for their print advertising campaigns – both local and national – at the Dainik Bhaskar INK Awards 2015, held in Mumbai.
The awards, won by the media group were in the Creative Awards category. The paper’s national campaign, Rise Up, won a bronze award in the Campaign of the Year (National) category. ‘Let Delhi Breathe’ won a bronze in the Campaign of the Year (Local) sub-category and a silver for its art direction as well. ‘Namma Chennai Chance-ey-illa’ won a silver award in the Campaign of the Year (Local) sub-category.
Mumbai Mirror’s ‘Hated By Some’ won a silver in this sub-category. TOI’s The Great Indian campaign won a bronze in this sub-category. India Salutes won a bronze award in the Best Copywriting Campaign sub-category, while Rise Up – Step Out and Vote won a bronze award in the Best Copywriting (Single Ad) sub-category.
BJP MP Mukhtar Abbas Naqvi, who was part of his party’s campaigns in the national elections in 2004, 2009 and 2014, was the chief guest at the INK awards. He rued the overuse of “breaking news” and “mirch masala” in the media.
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