partnership expands Rflatac’s RafCycle recycling solution to Thailand.
UPM Raflatac, the global provider of sustainable pressure
sensitive labeling solutions has announced that its RafCycle recycling solution
is now also available in Thailand. RafCycle services were launched in Bangkok
on November 16, 2018 during an end-user event with an announcement of EcoBlue
Limited being the first RafCycle partner in the area.
EcoBlue gives a new life to PET label liner waste at its
recycling facility in Rayong, Thailand, that would otherwise be landfilled or
incinerated. The PET liner waste is collected from RafCycle partners and
recycled into new materials providing numerous benefits to printers, packers,
brand-owners, and, of course, the environment. Turning waste into a resource is
a key concept in the circular economy and an important part of UPM Raflatac’s
approach to labeling a smarter future beyond fossils.
“The goal of 100% recyclable packaging set out by the
consumer product companies requires us to find solutions for waste materials
beyond PET bottles. Our CircuLiner Program intends to achieve this by providing
a recycling solution for the PET liner waste. We are excited about partnering
with an environmentally conscious organization like UPM Raflatac and hope to
grow this program through RafCycle,” says Pranay Jain, Managing Director,
“We are delighted to be able to introduce RafCycle in
Thailand in partnership with Ecoblue. Our local team of experts can offer our
customers and brands a range of sustainable products and services that will
deliver benefits in the local market and beyond,” says Tanarrato Tanaka,
Country Manager, Thailand, UPM Raflatac.
“Labels are everywhere and an integral part of
packaging. In expanding our RafCycle program to Thailand, we want to encourage
brands to work with us to achieve their recycling targets and to make the
plastics economy truly circular. Our ambition is to expand the RafCycle
solution into other South East Asian markets in due course,” says Robert
Taylor, Sustainability Director, UPM Raflatac.
UPM Raflatac recently signed up to the New Plastics Economy
Global Commitment among 250 organisations including many of the world’s largest
packaging producers, brands, retailers and recyclers, as well as governments
and NGOs. One of UPM Raflatac’s commitments is to grow the RafCycle recycling
programme to enable all end-users to return their label liners. The Global
Commitment and its vision for a circular economy for plastic is led by the
Ellen MacArthur Foundation, in collaboration with UN Environment.