new colours, the recently launched Iridesse Production Press takes center stage
at the show.
Print providers, designers and marketers in India got a
closer look at the business building opportunities presented by the Xerox
Iridesse Production Press at PrintPack 2019 going on from Feb. 1 to 6, 2019.
Iridesse is the only digital press that can print metallic gold or silver dry
ink, CMYK and clear or white dry ink in a single pass, giving print providers
an immediate competitive edge in the growing digital print enhancement market.
According to Keypoint Intelligence-InfoTrends, digital print
enhancement can result in a rapid return on investment as print service
providers’ profit margins on such embellishments can be as high as 50 to 400
percent. Iridesse raises the bar in the digital photo and printing world with
high-value inline capabilities that allow customers to combine stunning imagery
and options to alternate with four specialty colours, namely, gold, silver,
clear and white, along with the ability to print on media up to 13 x 47.2
inches or 1.2 meters.
“The launch of our flagship device, the Iridesse Production
Press, and the overwhelming response received from customers is surely one of
the key highlights from 2018,” said Vineet Gehani, director, Technology and
Channels, Xerox India. “We’re focused on developing the technology and
solutions our customers need to boost business opportunities and drive revenue
to new heights – and Iridesse is the perfect example as it helps our customers
lead the way in beyond CMYK printing.”
Additional booth features include:
• The Xerox
Versant 180 and 3100 Presses: Mid-production colour presses with a unique
combination of HD image quality, greater media latitude and higher duty cycles
for more productivity and performances.
• The Xerox
Color C70: an entry-level production press that provides application
versatility and professional image quality.
• The Xerox
D95A Copier/Printer: Exceptional monochrome print quality giving customers the
power to print more for less.
“Printpack has always been an important platform for us to
bring to our customers our marquee devices,” said Gehani. “In addition to
Iridesse, I’m extremely proud to share we are demonstrating an array of our key
digital presses which are perfectly tailored for high-end, mid-range and entry
level businesses and are going to change the way the industry looks at