Gehani, Xerox India discusses Xerox plans and star product showcase at
Mr. Vineet Gehani, Technology & Channels Director, Xerox India,
was present at the recent PrintPack India show, where we met him and discussed
Xerox’s plans for the year and the near future in the country.
“I have basically been in the office and commercial
print segment in my previous job and now I have added the production printers
in my arsenal with Xerox,” says Vineet. He considers the new responsibility
both challenging as well as very satisfying professionally especially while
handling the great products – Iridesse and Versant models. According to him it
is a natural progression for him to represent Xerox with its complete range of
machines from the monochrome to the entry level colour to the mid and then to
the high end, which were all on display at the Xerox’s PrintPack stall. Speaking
about digital printing, he says, “It is the right time for the industry to reap
digital growth. The industry is transforming into a new digital paradigm and
Xerox intends to be on the forefront of this growth path and further strengthen
its market position in digital printing.” He also expressed his satisfaction
with the implementation of GST in terms of workability sans location.
“Iridesse is the engine which will transform the digital
landscape with a giant leap from the CMYK colourscape to special colours like
white, Gold, Silver and Clear colours in one pass which is a game changer for
the industry,” he declares.
He empahsises that all these colors run in one pass and that
too without compromising the speed and quality thus providing a plus for the
printer who owns an Iridesse Production Press.
The all new Iredesse press delivers digital specialty
enhancements with up to six inline dry ink stations for optional White, Clear,
Silver and Gold Specialty Dry Inks. “Today, on the iredesse, we can fire 6
colours in one go in a single pass and creates metallic effects that at one
point of time were possible only by printing on metallic paper,” explains Vineet.
With a full Width Array and Automated Color Quality Suite for
faster production along with additional high capacity feeders for up to 8 media
pick points and inline finishing solutions to fit operation and workflow needs,
Iridesse is the answers to many a troubles that a digital printer today faces.
The machine is capable of running up to 120 pages per minute on substrates
ranging from 52-400 gsm and can produce upto 475 thousand pages/month. It can
be an excellent addition for a printers – even commercial printers who intend
to add applications like wedding albums etc.
While recently Xerox has faced a downslide in domestic as
well as international market, Vineet is confident that the rich legacy of Xerox
together with its wide range of products would turn the tides more favourable. “The
legendary leadership of Xerox, the extremely amazing brand value it possesses,
and above all, the ultimate commitment to service our clients, most of whom
have been with us for long, along with the technological breakthroughs the
Xerox technical teams are capable of, we shall soon be reaching new heights,”